Mobile World Congress

TechNation Export Agency commissioned Triumfo to design, build, and manage an 800 m² national pavilion housing 14 technology companies at Mobile World Congress — the world's largest mobile industry event. The brief required a bold, unified national identity with flexible tenant zones, a central demo arena, and VIP hospitality facilities.

Our master plan divided the pavilion into a dramatic open entrance with suspended LED feature, a central presentation stage, two rows of configurable tenant modules, and a rear networking lounge. Shared infrastructure — power distribution, data backbone, and acoustic treatment — was engineered once and distributed across all tenant areas.

Scope of Work

• Master pavilion planning and tenant design guidelines
• Structural design for 6 m suspended feature and rigging
• 14 tenant module builds with individual branding
• Central stage, AV, and presentation technology
• GSMA and Fira Barcelona compliance documentation
• Multi-phase build coordination and on-site management

Results

The pavilion attracted record visitor numbers for TechNation's MWC presence. All 14 tenants reported above-average lead generation, and the agency has contracted Triumfo for the 2026 pavilion with an expanded footprint.

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