- Client: Atelier Lumière Paris
- Category: Retail / Activation
- Venue: Paris Expo Porte de Versailles
- Event: Maison & Objet 2025
- Stand Size: 36 m² Inline
- Style: Curated retail
- Duration: 2-day build
- Year: 2025
A Curated Lifestyle Activation in Paris
Atelier Lumière Paris approached Triumfo with a brief that read more like an interior design commission than a trade show stand: create a warm, residential environment that showcases their lighting and homeware collections as if visitors had stepped into a Parisian apartment.
We translated this into a 36 m² inline activation with layered textures — limewash panels, oak shelving, and soft uplighting — arranged in vignettes that encouraged slow browsing rather than rapid aisle traffic. Custom plinths and recessed niches displayed individual pieces as gallery objects.
Scope of Work
- Interior concept design and material specification
- Custom joinery, shelving, and display niches
- Integrated lighting design matching product collections
- Styling coordination with client's visual merchandising team
- Paris Expo organiser compliance and installation
- Post-show dismantling with itemised collection return
Results
The activation was featured in Maison & Objet's official trend report. Atelier Lumière secured 22 new wholesale accounts during the four-day fair — their strongest show result to date.
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