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Maison & Objet 2025

Maison et Objet lifestyle brand activation Paris
  • Client: Atelier Lumière Paris
  • Category: Retail / Activation
  • Venue: Paris Expo Porte de Versailles
  • Event: Maison & Objet 2025
  • Stand Size: 36 m² Inline
  • Style: Curated retail
  • Duration: 2-day build
  • Year: 2025
Project Overview

A Curated Lifestyle Activation in Paris

Atelier Lumière Paris approached Triumfo with a brief that read more like an interior design commission than a trade show stand: create a warm, residential environment that showcases their lighting and homeware collections as if visitors had stepped into a Parisian apartment.

We translated this into a 36 m² inline activation with layered textures — limewash panels, oak shelving, and soft uplighting — arranged in vignettes that encouraged slow browsing rather than rapid aisle traffic. Custom plinths and recessed niches displayed individual pieces as gallery objects.

Scope of Work

  • Interior concept design and material specification
  • Custom joinery, shelving, and display niches
  • Integrated lighting design matching product collections
  • Styling coordination with client's visual merchandising team
  • Paris Expo organiser compliance and installation
  • Post-show dismantling with itemised collection return

Results

The activation was featured in Maison & Objet's official trend report. Atelier Lumière secured 22 new wholesale accounts during the four-day fair — their strongest show result to date.

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